In the case of domestic (in this case, domestic) travelers, in addition to the second point above, relevant data released by each local government and the " traveler awareness survey " conducted by the japan transportation corporation and "Traveler fact sheet" to conduct the above analysis. Of course, there is also the so-called big data analysis recently, which uses passenger location data, consumption data, keyword data, etc. To conduct analysis to formulate more detailed strategies and tactics or customer groups. The types and analysis methods will not be explained due to the limitations of the article. However, for single-regional dmos or cross-regional dmos with limited tourism resources or narrow jurisdictions, it is still a problem to have data, so how to use the above statistics data to lay the foundation will be more important.
The central government has ghost mannequin effect service formulated a complete "Dmo standard", and local governments can follow it The above statistical data is still the data of the prefectures and prefectures of autonomous organizations. There is actually a set of standards for the collection of statistics, and that standard is the " common benchmark survey guidelines for tourist number counting " formulated by the tourism agency - autonomous organizations and cross-regional dmos. Questionnaires in multiple languages will be prepared in accordance with this standard. Regular fixed-point surveys will be conducted in major stations, airports, transfer stations, etc. Outside major tourist areas. Surveys of some attributes will also improve the content of the questionnaire according to this standard. During the exhibition, the investigation will be conducted to facilitate the formulation of future strategies and tactics.
In the standards set by the tourism agency, in addition to the questionnaire templates, there are also classification criteria that are conducive to management, and are provided to local autonomous groups for management and statistical data. Of course, for single-regional dmos or cross-regional dmos, the central government or the data collected by autonomous groups based on this standard is too large, and some of the data cannot be applied to a single township or several townships under its jurisdiction, so it is recommended that these dmos can use this standard to conduct questionnaire surveys, or even conduct surveys according to local needs. Improvement, but it should be noted that the integration with the above data should not be forgotten, and the questionnaire should be designed on the premise that it can be integrated.