AI-generated copy is but one of these exciting solutions. We’re at the beginning of a bold new era of marketing—with AI making your life as a marketer easier and your campaigns more effective in the years to come. Want to know more? Here are some exciting examples of AI that are changing the face of traditional marketing. Did you know Unbounce pioneered a new marketing approach called conversion intelligence? We believe the best—and most efficient—way to get more conversions lies in combining the data-crunching power of artificial intelligence and the creativity and experience of marketers. It’s you, your know-how, augmented by machines.
Here’s what that future looks like. 2. Will AI Replace Copywriters? No. AI will not replace copywriters. But it will change how they do their jobs. Just because an AI content writer is carrying most of the load in creating content, it doesn’t mean that content is entirely ready for use. Have a look at this video where a person wrote the first few lines buy email list of the script before letting AI take over the rest: Although entertaining and impressive for sure, it’s not exactly nuanced, is it?
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There are still a couple of significant limitations to AI copywriting. Machines aren’t renowned for their subtlety and human touch—and looking at the video above, from a certain point, the story just doesn’t quite make sense anymore. It’s also important to remember that even though text created by AI isn’t copied from anywhere on the web, it’s also not quite original. The content is generated based on copy patterns already out there and published—so in a sense, you’re creating a copy of a copy of a copy. A machine pretending to be human? Yep, I’m going ahead and say AI isn’t going to kill copywriting just yet.