Can knowledge service become a new choice for obtaining information in the era of information explosion? This article takes the APP obtained by a typical product of knowledge payment as an example, and analyzes it from the aspects of product logic structure, page interaction, development path and product performance, and shares it with you. The explosion of information brought about by the Internet and digitization has also made people more anxious. The email list flow of information is far greater than people can filter and process, but people are subconsciously afraid of missing some valuable information. How to obtain information more efficiently is becoming a problem that more and more people will think about.
Three kinds of changes are taking place in Chinese society: people's time is being fragmented, learning is becoming more and more lifelong, and it is becoming more and more cross-border. The emergence of knowledge services fills the gap in the traditional email list education system of "discipline and study", and provides a more suitable solution for people's cross-border lifelong learning in the mobile Internet era. As a new service division, knowledge service is far from mature. The earlier knowledge service form, knowledge payment, has entered a bottleneck period after several years of development.
However, some attempts in the field of knowledge services have provided new options for improving the efficiency of information acquisition. The current situation of knowledge payment 2016 is called "the first year of knowledge payment", and knowledge email list payment products with different modes, such as getting, worth, and answering, have emerged in the market. After the excitement, with the gradual improvement of user content identification and screening capabilities, online knowledge-based paid products have seen a decline in the open rate and repurchase rate after 2018. The Baidu search index of "paid knowledge" has grown significantly since the second half of 2016.