There is—I know this because we use it every day at KlientBoost. Backed by data from 250+ active clients and more than 10,000 CRO tests, we’re seeing these average lifts: Increase in conversion rates by 52% Lower cost per conversion by 33% Increase conversion quality by over 100% We know. It sounds too good to be true. *eye roll* How does the KlientBoost team do it? Too many conversion-happy marketers race to split test poor hypotheses and arbitrary landing page elements before setting their landing page foundation first. Instead, we focus our agency powers on:
Prioritizing a small group of low-effort tests we know to deliver the highest impact in the shortest amount of time. Baking control and structure into our process so we can produce repeatable, predictable, and reliable results. Pairing that strong foundation with Unbounce’s Smart Traffic to scale performance and reach client goals faster. There are marketing rules you never want to break (if you want successful tests) and I’m going to share exactly how KlientBoost gets there. When Landing Page Testing Goes Wrong Nearly every article on landing page testing lists the following buy email list culprits as the main reasons why tests fail: Poor insights:
buy email list
Too many landing pages don’t collect data via heatmaps, session recordings, form analytics, or conversion tracking. This leads to ill-informed hypotheses about what to test. Poor hypotheses: Because marketers then misdiagnose the problem, their proposed solution also fails. Or worse, they rush to test arbitrary variables like button color, without a real hypothesis to begin with. Not enough traffic: You can’t run a reliable A/B test with 200 visitors. You need volume to reach statistical significance (multivariate tests need even more volume than A/B tests). Most landing pages lack volume. Not enough time: You also can’t run an A/B test for one week and expect reliable results. Volume takes time, and time takes money—money (and patience) that many don’t have.