One direct marketing firm uses geocoding technology Latest Mailing Database to help clients that are realtors "farm a neighborhood" around a house Latest Mailing Database they have sold. Once the latitude and longitude coordinates are appended to the address, the firm creates a mashup of the data with Google maps - this allows the client to see exactly where the material will be sent - down to the individual houses which their mail will be delivered.
This location intelligence and accurate geographical Latest Mailing Database coordinates can help mailers develop more targeted strategies that are incredibly Latest Mailing Database cost-effective by reducing mailing costs. Direct mail is almost deemed old fashioned now a days with the huge move away from offline marketing towards online marketing but direct mail still is a very important marketing tool when used correctly.
You probably do not realise how much direct mail you Latest Mailing Database receive through the post yourself. Think of the big supermarkets that send you a leaflet every week with the latest bargains in store or the utility provider that sends you a direct mail Latest Mailing Database every month wanting you to sign up with them because this month they have a fantastic deal.