How to do a good job in overseas marketing is an unavoidable problem for many foreign trade companies now. Under the general trend of globalization, the overseas market has become an important part of the overall market of the company, and the Buy email list development of the company is also inseparable from overseas marketing. And how can companies do good overseas marketing and formulate correct overseas marketing strategies? It is especially important to master the following six points.
1. Clear market positioning
There must be a clear positioning for overseas markets. Does the overseas market play the role of the main strategic market for the company, or the role of the supplementary market? Different positioning means different strategic situation and different resource input. This positioning should be determined after systematic consideration of the actual development stage of the enterprise, industry attributes, resource status, and the competitive landscape of similar products in domestic and foreign markets.
2. Make a clear decision Make a clear decision
on the development path of the overseas market. For example, do you want to build your own brand? Is it to choose the way of independent development, or the way of joint venture and cooperation? Are you active or passive in your strategic posture? These issues are all things that enterprises need to consider when doing overseas marketing, and should be judged based on the actual situation of the enterprise.
3. Combination marketing
needs to make combination selections in terms of regional markets, target customers, sales channels, product strategies and marketing organizations. How to do overseas marketing? For sales channels, it is necessary to combine the sales characteristics of the product and the actual situation of the regional market to determine whether to choose direct sales or distribution. For example, the distribution of standardized products will expand the market share faster, while the customized products are more suitable for direct sales.