The term private domain traffic is not unfamiliar to everyone in 2020; whether it is a C-end brand or a TOB brand, they are stepping up to build their own "private domain closed loop", and the private domain closed loop also changes with time. Whatsapp Database Constantly upgrade. For the e-commerce and education industries in 2019, building a private domain foundation only requires the ability of "community + IP + circle of friends" ; this year, it needs to expand a higher dimension to "enterprise WeChat + IP number + social media" Group + small program content Whatsapp Database community + store + circle of friends" six-in-one unique matrix form affects users. Not only the C-side private domain needs to be improved, but for the B-side, it is also necessary to use the private domain to build its own "customer management" and fission propagation mechanism.
Although the payment decision-making cycle of B-end products is long and faces different groups, the "methodology" of building Whatsapp Database a B-end private domain community, the underlying essence of the gameplay is similar to the TOC. For TOB's products, the probability of closing customers on the community and personal accounts is relatively small, and Whatsapp Database most of them "affect the minds of some users"; so for TOB, the essence of being a private domain is "getting more sales leads", To achieve the fission and spread of the circle of friends, to expose the brand, and secondly to cultivate the intentional users. 1. Why TOB wants to be a private domain Let Zhiyuan’s simple and direct answer is that “the cost of acquiring customers is too high”.
The second core of TOB’s private domain traffic has three characteristics: one is to obtain sales leads through social communication, and the Whatsapp Database other is to “increase the brand’s popularity in the hearts of users.” Mental influence”, and the third is to accumulate brand equity. B-end products are naturally suitable for private domains, and it is common to deposit Whatsapp Database users and sales leads into personal accounts and enterprise accounts. But the private domain of the B-end does not necessarily need to be a community. I have seen many B-end operations as a community, adding a lot of "competitors", and finally making wedding dresses for others, but I don't understand the private domain. Nature.