We might go to Instagram to do our shopping or the world might be ruled by WeChat. It’s difficult to predict, but here are some of the trends we think will keep us occupied in the next 12 months. Voice marketing: we’re all ears If there’s one South Africa Phone Number List marketing trend that you’ll be hearing about in 2020, it’s voice. It’s estimated that around 50% of searches will be made by voice in 2020. This growth South Africa Phone Number List in voice search is good news for marketers as it’s an increasingly sophisticated and useful tool to add to the box. Voice search provides much deeper and more accurate insights into a consumer’s state of mind than simple text searches.
The technology for analyzing the data is getting smarter every day, making it more likely that the customer will find exactly what they want giving South Africa Phone Number List marketers a deeper understanding of their customer. The right message at the right time personalized email marketing Personalization will be the buzzword when it comes to email marketing in 2020. Using advanced South Africa Phone Number List behavioral data technology that learns how consumers interact with a website or app, more brands will be realizing the power of a tailored email, sent to customers at exactly the right time. A welcome email that includes a product discount code or a recommendation for another product .
When they buy something these sorts of timely communications help build a lasting relationship with your customer, and they can help increase South Africa Phone Number List conversions and reduce abandoned carts. The beauty of it is that it’s all automated, so there’s no delay and it’s timed perfectly to the moment. It’s good to talk: conversational marketing These days, almost every app or website has a friendly chatbot lurking South Africa Phone Number List in the corner of the screen, ready to answer your questions. In the year ahead conversational marketing will only become more ubiquitous. From the consumer’s point of view, a chat is more personal, more ‘human’ and less intrusive than old-fashioned marketing methods.