People are instinctively wary of new things, so you’ve got a bit of an uphill battle in front of you. To deal with this problem, try using simple elements from your brand, like the logo of your brand, your company name or even your website domain in your banner ads. Not only will this help make your ad seem more credible, it will also help you maintain the brand consistency across different advertising platforms. IMAGES Image quality is fairly simple: a blurry image will make your banner ad look amateurish. It won’t give any confidence and the users just won’t click on it.
So, try to avoid this and use whatsapp database professional, clear and high quality images in your banner ads. COLORS Did you know that 93% of consumers make shopping decisions based on visual appearance? And color helps increase recognition, which is directly linked to consumer confidence. Choosing the right colors to use in a banner ad comes down to understanding the behavior of your audience, the brand identity and the product design. There is no secret recipe for successfully using colors for a conversion message, image, button or headline.
So it’s usually best to come up with few ideas and then test, analyze, optimize and adapt your ads to find out what works best for your audience. FONTS There is one simple rule to go with when you choose a font: pick something that’s easy to read online. If the font you choose is easy to read, its chances of being read are higher. How do you test it? Use this font while you write the value proposition on your banner ad, stand up from your desk, move back a couple of steps and ask a colleague to come next to you and read the text. If your colleague can read it, then the font passed the test and it’s ready to go.