Every marketing project must have objectives, right? However, we understand that these are not always easy to create, measure cfo email list and monitor. Editor Rock Content May 4 | 5 min read Any business project, be it sales, marketing , HR, legal, among others, is based on objectives that must be met to reach a goal, right? However, to achieve them it is necessary to first determine if they are achievable and, of course, measurable. The problem of indeterminable or, in cfo email list some cases, unattainable goals is not exclusive to your company —if you are going through it— and, to solve this problem,
there is no better solution than relying on SMART goals. Do you want to know what they are about? Continue reading! What cfo email list are SMART goals? SMART or "intelligent" objectives is a methodology that prioritizes the determination of team goals based on strategically chosen objectives that are achievable by the organization. In other words, they identify those essential points for the advancement of the group based on specific conditions that can serve cfo email list as a growth map for the company. SMART is an acronym for Specific , Measurable , Attaible , Relevant , and Timely .
What it means is that what SMART goals are looking for is a choice of business goals that are: Specific : that are directed towards cfo email list a particular area or task. Measurable : based on company KPIs that serve to measure efficiency and improve decision-making. Achievable : thinking about the current situation of the organization to ensure a high probability of cfo email list success. Relevant : that is, they are of real interest to the company and guide it towards greater growth and evolution. On time : with an expiration date. What are SMART goals for?