Consider sharing a free white paper. Do you host Whatsapp Mobile Number List this on your website? Then you can make a trackable link and add it in your marketing automation tool, for example under 'media'. Every time a lead interacts with your white paper, you can see this reflected in your marketing automation tool. Does this visitor use your Whatsapp Mobile Number List white paper? Then they are one step closer to actually becoming a customer. After all, they are 'indebted' to you. And how about a discount? That works exactly the same. As a webshop you can, for example, give a discount of 5 on the next purchase of this new customer or newsletter Whatsapp Mobile Number List subscriber. The customer thinks: “That's nice. I get a small gift from that webshop.”
This causes two reactions: you increase in Whatsapp Mobile Number List appreciation, and you increase the chance of a purchase. If not immediately, then it will be in the long run. You can then send one or more emails via marketing Whatsapp Mobile Number List automation containing the discount code. This is also called the 'welcome flow', and it closes the reciprocity in the perfect way. You gave the customer something, the customer gave it back, and you help the customer further. But beware: this is the moment when you are top of mind with your Whatsapp Mobile Number List new entrant, so take advantage of this too.
The open rates of these types of emails Whatsapp Mobile Number List are significantly higher than your regular email campaigns. So think carefully in advance about what you want to achieve with a welcome campaign. Consider, for example, increasing the Whatsapp Mobile Number List chance of a purchase. Also read: Why social proof works so well (and how you can use it) A tip for your welcome campaign: immediately request the gender of your subscribers when you register for the very first time. You can then easily enrich your automated campaigns Whatsapp Mobile Number List on this. Principle 2. Sympathy People like to say yes to those they like. But who exactly do we like?